First of all, Nuclear Waste Antidote™ is a SmartPower™ drink.
It has the same formula as SmartPower™ that gives you All The Energy, No Jitters, and No
Crash for the best tasting and best energy drink experience you can buy.
However, Nuclear Waste Antidote™ is our positively provacative product bridge
to our company's
Raise Your Awareness campaign, part of our company's mission to get everyone to
Think Two Steps Ahead. Raise Your Awareness is our attempt to inspire and provoke greater
consciousness around the important issues, like The Nuclear Question.
It is an expression of a simple principle – the more awareness we
invest into any part of our lives, the more intelligently we will act
around it, and the more happiness we will create for ourselves and others.
The Raise Your Awareness philosophy does not presume to tell people
what to think, but rather encourages people to investigate the facts
on both sides of an issue and think for themselves. As we like to say,
we don't tell you what to think, we just try to get you to!
How does an energy drink change the world?
By combining social activism with a consumer product, we can keep the issue in the public sphere
every time someone sees or uses the drink. In so doing, we hope to blaze a trail for a
new type of conscious consumerism.
By stirring things up with a positively provocative product name, we think
we can make a positive difference to the overall debate and are willing to rock the boat to do it.
: Nuclear Waste Antidote™
