Since Caffeine is the active ingredient in all energy drinks, I built the SmartPower™ "smart" energy drink formula around enhancing caffeine's positive effects, while eliminating its negative ones. "How?" you ask? By understanding how caffeine works at a biochemical level in your brain.

When the caffeine from energy drinks reaches your brain, it stimulates the increased production and action of key neurotransmitters, especially:

• Dopamine
• Adrenaline
• Nor-Adrenaline
• Serotonin

Can I get an "Amen!"

The challenge is that these nerve cells can begin to fire too much, leaving them stressed and exhausted, which leaves us tense and irritable, or what we call the Jitters.

Then, when the caffeine wears off, these neurotransmitters get burned out and depleted, leading to neuron debt. The nerve cells that were giving us extra energy now fire less, which leaves us tired and lethargic, or what we call The Crash.

So, my solution is actually pretty simple. First, I put more caffeine and energy boosting ingredients in my SmartPower™ "smart" energy formula than any of the major energy brands. I LIKE Energy after all.  :-)

Then, I put in ingredients that alter how your brain processes the caffeine, so your nerve cells don't fire TOO much, so you don't get the Jitters, and other ingredients that replenish the neurotransmitters that get burned, so you don't go into neuron debt and don't Crash. I also add other ingredients designed to enhance the effect of caffeine while it is active, so it feels better and allows you to think more clearly, but that's all extra.

Also, although it doesn't taste like it, SmartPower™ is sugar-free (just 10 calories a can!), so you don't get the sugar rush and crash either.

So that's the story.  If it intrigues you, give us a try.  I promise you that you will love it. In fact I guarantee it.  If SmartPower™ "Smart" Energy Drinks are not the best experience energy drink you have ever had, you can return it for a full refund. It's that good.  Plus, it tastes great. If you drink energy drinks, I think you owe it to yourself to try it. I might be full of *^%, but if I'm not, wouldn't you want to choose the drink that feels the best?  I think so. That's why I created it and put my heart, soul, and bank account into bringing it to you. Now, its up to you. What do you want?